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Product Marketing: Genius

Genius

 

A new POint of sale platform from global payments

In 2025 I helped lead the go-to-market strategy and launch of the Genius POS platform, translating a complex combination of payments, hardware, software, and partner integrations into a clear, differentiated market proposition. I developed the positioning, messaging, value propositions, competitive strategy, and sales enablement that brought Genius to market across restaurant and retail segments, while building commercialization plans for new products, features, and integrations.

 
 

Email nurture

First email in a series of five targeting hand-raisers

Email nurture

Third email in a series of five targeting hand-raisers